7th Pink "Cup for a Cause"

Rudy’s “Country Store” and Bar-B-Launches 7thAnnual Pink Cup for A Cause Campaign for Breast Cancer Charities

One year ago today, Rudy’s “Country Store” and Bar-B-Q postponed their annual Pink “Cup for a Cause” Campaign to launch Texas “Cup for A Cause” and raised over $180,000 for Hurricane Harvey relief. Today, they are bringing the iconic Pink Cup back to October.

Since launching the first Cup for A Cause campaign in October 2012, Rudy’s has raised over $1.6 million for breast cancer, military charities and hurricane relief. Over the next month, they hope to increase the amount raised by asking guests to donate $1 to their breast cancer charity partners. Guests who donate receive a coupon for a free large drink to be used on their next visit.

“The Cup for A Cause campaign is proof that a dollar can make a difference.” said Pete Bassett, VP of Operations at Rudy’s. “We are grateful to all our charity partners, guests and team members who help us raise funds and awareness during the month of October.”

This October, participating Rudy’s locations are raising funds for:



Chandler, Goodyear and Gilbert – Don’t be a Chump! Check for A Lump!


Colorado Springs & Greeley – UCHealth’s Circle of Hope


Amarillo, El Paso and Lubbock – Panhandle Breast Health

Austin – Breast Cancer Resource Center

Dallas/Fort Worth – National Breast Cancer Foundation

Houston Area – The Rose

College Station, Killeen, Tyler and Waco – Baylor Scott & White McClinton Cancer Center

Corpus Christi, Brownsville, Pharr, Del Rio, Laredo and New Braunfels– WINGS


Oklahoma City & Norman – Oklahoma Project Woman

New Mexico

Albuquerque & Las Cruces – UNM Comprehensive Cancer Center

Most recently, Rudy’s Camo “Cup for A Cause” raised more than $118,000 for various military charities in May.

About Rudy's "Country Store" and Bar-B-Q

Since 1989, Rudy's "Country Store" and Bar-B-Q has been serving up Real Texas Bar-B-Q to folks in the Southwest USA. Rudy's Bar-B-Q pits are 100% wood fired with hill country oak. Along with time and oak, Rudy's Bar-B-Q cooks with their signature dry rub that ensures perfectly smoked Bar-B-Q at every visit. It’s best served with Rudy's famous "Sause." Rudy's Bar-B-Q ships meat and sells its signature "Sause," rubs and merchandise online at http://rudysbbq.com. On social media, like Rudy’s Bar-B-Q on Facebook at https://facebook.com/rudysbbq, follow on Twitter at https://twitter.com/rudysbbq, and on Instagram at https://instagram.com/rudysbbq.