9th Pink "Cup for a Cause"

Rudy’s “Country Store” and Bar-B-Q® Launches 9th Annual Pink Cup for A Cause Campaign for Breast Cancer Charities

Starting October 1st, Rudy’s “Country Store” and Bar-B-Q® kicks off their 9th annual Pink “Cup for a Cause” campaign with a brand-new cup design and new ways to participate. The newly designed 32-ounce cup is only available during the month of October, but in addition to being available in-store, guests can participate through Rudy’s new online ordering system, which includes curbside pickup and delivery. Those who don’t live near a Rudy’s have the option to make a $10 donation online and have ten Pink Cups shipped directly to them.

Since launching the first Cup for A Cause campaign in October 2012, Rudy’s has raised over $2 million for breast cancer, military charities and hurricane relief. Over the next month, they hope to increase the amount raised by asking guests to donate $1 to their breast cancer charity partners. Guests who donate in-store will receive a coupon for a free large drink to be used on their next visit.

“This year our Pink Cup charity partners need a little extra help.” said Pete Bassett, VP of Operations at Rudy’s. “Our team is excited to help raise funds and awareness this October, and we know our guests will be just as excited to participate.”

This October, participating Rudy’s locations are raising funds for:


Chandler, Goodyear and Gilbert – Don’t be a Chump! Check for A Lump!


Colorado Springs & Greeley – UCHealth’s Circle of Hope


Amarillo, El Paso and Lubbock – Panhandle Breast Health

Austin – Breast Cancer Resource Center

Dallas/Fort Worth – National Breast Cancer Foundation

Houston Area – The Rose

College Station, Killeen, Tyler and Waco – Baylor Scott & White McClinton Cancer Center

Corpus Christi, Brownsville, Pharr, Del Rio, Laredo and New Braunfels– WINGS


Oklahoma City & Norman – Oklahoma Project Woman

New Mexico

Albuquerque & Las Cruces – UNM Comprehensive Cancer Center

Most recently, Rudy’s Camo “Cup for A Cause” raised a record-breaking $150,000 for various military charities in May.

About Rudy's "Country Store" and Bar-B-Q®

Since 1989, Rudy's "Country Store" and Bar-B-Q® has been serving up genuine Texas Bar-B-Q to folks in the Southwest USA. Rudy's pits are 100% wood fired with oak. Along with time and oak, Rudy’s cooks with a dry spice that ensures perfectly smoked Bar-B-Q at every visit. It is best served with Rudy's famous "Sause." Rudy’s ships meat and sells its famous "Sause," rubs and merchandise online at http://rudysbbq.com. On social media, follow Rudy’s on Facebook at https://facebook.com/rudysbbq and on Instagram at https://instagram.com/rudysbbq.