Pink "Cup for a Cause" the Special Edition

Rudy’s “Country Store” and Bar-B-Q® Launches Special Edition Pink Cup for A Cause Campaign for the Month of February

HOUSTON, February 1st, 2026 – Rudy’s “Country Store” and Bar-B-Q kicks off a Special Edition Pink “Cup for a Cause” campaign with a brand-new cup design on February 1st. The newly designed 32-ounce cup is only available during the month of February, but in addition to being available in-store, guests can participate through Rudy’s online ordering system, which includes curbside pickup and delivery. Those who don’t live near a Rudy’s have the option to make a $10 donation online and have ten Pink Cups shipped directly to them.

Rudy’s annual Pink Cup normally launches in October, but the 2025 campaign was postpone due to the devasting July floods that impacted Central Texas. Rudy’s launched their special Texas Cup campaign to raise funds to help with recovery efforts. Rudy’s was able to donate $200,000 to the flood relief efforts.

Since launching the first Cup for A Cause campaign in October 2012, Rudy’s has raised nearly $3 million for breast cancer, military charities, hurricane relief and now flood relief. Over the next month, they hope to increase the amount raised by asking guests to donate $1 to their breast cancer charity partners. Guests who donate in-store will receive a coupon for a free large drink to be used on their next visit.

“The Pink Cup campaign is so important to our team, and we didn’t want to cancel the October campaign, but we knew that we could pivot and launch Pink Cup twice in 2026.” said Pete Bassett, VP of Operations at Rudy’s.

This February, participating Rudy’s locations are raising funds for:

Arizona

Chandler, Goodyear, Gilbert, Tucson and Scottsdale – Check for A Lump!

Arkansas

Fayetteville – Hope Cancer Resources

Colorado

Colorado Springs – UCHealth’s Circle of Hope

Texas

Amarillo, El Paso Midland, and Lubbock – Panhandle Breast Health

Austin, Round Rock and Kyle – Breast Cancer Resource Center

Dallas/Fort Worth – National Breast Cancer Foundation

Houston Area – The Rose

College Station, Killeen, Tyler and Waco – Baylor Scott & White McClinton Cancer Center

Corpus Christi, Brownsville, Pharr, Del Rio, Laredo and New Braunfels– WINGS

Oklahoma

Oklahoma City & Norman – Oklahoma Project Woman

New Mexico

Albuquerque, Las Cruces & Santa Fe – UNM Comprehensive Cancer Center

About Rudy's "Country Store" and Bar-B-Q®

Since 1989, Rudy's "Country Store" and Bar-B-Q® has been serving up genuine Texas Bar-B-Q to folks in the Southwest USA. Rudy's pits are 100% wood fired with oak. Along with time and oak, Rudy’s cooks with a dry spice that ensures perfectly smoked Bar-B-Q at every visit. It is best served with Rudy's famous "Sause." Rudy’s ships meat and sells its famous "Sause," rubs and merchandise online at http://rudysbbq.com. On social media, follow Rudy’s on Facebook at https://facebook.com/rudysbbq and on Instagram at https://instagram.com/rudysbbq.