Pink "Cup for a Cause"

Rudy’s “Country Store” and Bar-B-Q® Raises Awareness for Breast Cancer With October Pink Cup for A Cause Campaign

HOUSTON, October 1st, 2023 – Rudy’s “Country Store” and Bar-B-Q kicks off their annual Pink “Cup for a Cause” campaign with a brand-new cup design on October 1st. The newly designed 32-ounce cup is only available during the month of October, but in addition to being available in-store, guests can participate through Rudy’s online ordering system, which includes curbside pickup and delivery. Those who don’t live near a Rudy’s have the option to make a $10 donation online and have ten Pink Cups shipped directly to them.

Since launching the first Cup for A Cause campaign in October 2012, Rudy’s has raised over $2.5 million for breast cancer, military charities, and hurricane relief. Over the next month, they hope to increase the amount raised by asking guests to donate $1 to their breast cancer charity partners. Guests who donate in-store will receive a coupon for a free large drink to be used on their next visit.

“The amount our team has raised over the years for our charities partners is truly outstanding.” said Pete Bassett, VP of Operations at Rudy’s. “We look forward to many more years of raising funds and awareness.”


Chandler, Goodyear, Gilbert & Tucson – Check for A Lump!


Colorado Springs – UCHealth’s Circle of Hope


Panama City Beach – Fore Her 


Amarillo, El Paso and Lubbock – Panhandle Breast Health

Austin & Round Rock – Breast Cancer Resource Center

Dallas/Fort Worth – National Breast Cancer Foundation

Houston Area – The Rose

College Station, Killeen, Tyler and Waco – Baylor Scott & White McClinton Cancer Center

Corpus Christi, Brownsville, Pharr, Del Rio, Laredo and New Braunfels– WINGS


Oklahoma City & Norman – Oklahoma Project Woman

New Mexico

Albuquerque, Las Cruces & Santa Fe – UNM Comprehensive Cancer Center

About Rudy's "Country Store" and Bar-B-Q®

Since 1989, Rudy's "Country Store" and Bar-B-Q® has been serving up genuine Texas Bar-B-Q to folks in the Southwest USA. Rudy's pits are 100% wood fired with oak. Along with time and oak, Rudy’s cooks with a dry spice that ensures perfectly smoked Bar-B-Q at every visit. It is best served with Rudy's famous "Sause." Rudy’s ships meat and sells its famous "Sause," rubs and merchandise online at On social media, follow Rudy’s on Facebook at and on Instagram at